Start a business that fits your money.
Tell us your town and how much capital you have. We match you to businesses that actually work there, then write the full plan — costs, suppliers, licences and a 12-month cash forecast.
- Free snapshot first
- Pay by M‑Pesa
- PDF to keep
Your finished plan
13 sections, written for your town
- Startup cost
- worked out for you
- Break-even
- month by month
- Market analysis for your town
- Suppliers with current prices
- Licences your county asks for
- 90-day launch checklist
Three steps, about five minutes
- 1
Answer a few questions
Sector, capital, skills, premises, your town. It takes about two minutes and costs nothing.
- 2
Read a free snapshot
What the business looks like on your capital, what it could earn, and the risks worth knowing before you spend anything.
- 3
Pay once, download the plan
The full plan lands in your account in a few minutes, as a PDF you can print, email or take to a lender.
Thirteen sections, written for your town
The plan reads like something a person wrote for you, because it is built from real plans and your own answers — not a template with your name dropped in. Every number in the projections is calculated from the costs in your plan.
- Executive summary
- Business description
- Market analysis
- Competition
- Products, services & pricing
- Operations guide
- Suppliers & sourcing
- Licences, permits & compliance
- Marketing & sales plan
- Startup costs
- Risks & how to manage them
- 90-day launch checklist
- + 12-month cash table
- + 3-year summary
One payment, no subscription
Library Plan
KES 299
All 13 sections and the full financial model, built from the plan library and tailored to your town and capital.
See a free snapshot firstResearched Plan
KES 699
Everything above, plus live research — today’s prices, named suppliers and the licences your county asks for, each with a source link you can check.
See a free snapshot firstChanged your town or your budget? Re-run any plan for KES 99 — your earlier version stays in your account.
Questions people ask
Do I need a bank account?
No. You pay with M‑Pesa or a card, and the plan arrives on this phone as a PDF.
Where do the numbers come from?
From real Kenyan business plans in our library and, on the Researched tier, from current web sources we list at the end of your plan so you can check them yourself.
What if my details change?
Re-run the plan with a new town, capital or business name for KES 99. Your old version stays in your account.